Making Sense of Semantics in the Age of AI
In 2023, Donald Farmer delivered a keynote titled “Making Sense of Semantics” during the BARC Retreat. It was a period in which AI was transitioning from experimentation and hype toward early forms of large-scale adoption, accompanied by growing concerns around scalability, governance, and real business value. At the same time, Farmer’s presentation exposed a fundamental issue: despite significant technological advances,…





